SHOW UP
IN SEARCH RESULTS
Get the best SEO course for small businesses
If you're ready for your business to reach its full potential by showing up in Google search results and Ai Overviews, you’re in the right place.
You don’t need uber techy to get your website to show up online, you need a better playbook. With a trusted SEO source, a proven strategy, and a simple step-by-step modern SEO framework, you’ll finally be able to understand how to apply SEO to your website so it gets seen by the right people every day.
You’ve probably heard it before:
half the job in life is just showing up.
The same goes for your business. If you want your business to reach its full potential, you need to show up online when your client is actively searching, not just when they're scrolling.
That’s where SEO comes in. Search Engine Optimization is the art and science of your website showing up in Google and Ai results when your clients are searching for exactly what you have.
Whether you’re a local business, a creative, an entrepreneur, solo-preneur, course creator, online coach or you run an e-commerce, optimizing your website with SEO means your website will show up consistently, organically, and right in front of the people who are already looking for you, wanting to hire and buy from you.
When your website shows up:
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Your social media efforts work better
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Your email list grows faster
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Your content reaches the right people
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Your visibility compounds instead of disappearing in 24 hours
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AND you get recommended by AI
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AND your business stays discoverable even when algorithms change
SEO is your marketing foundation that strengthens every other effort.
SEO traffic converts
up to
14.6%
Social media
averages 1–3%
SEO drives
1000%
more traffic than organic social
68%
of online experiences begin with a search engine.
If SEO has ever felt confusing or overwhelming, you're right—it has been—until now.
There’s a lot of scattered, conflicting advice out there.
One person talks about keywords…
Another talks about GEO and AEO…
Another talks about backlinks…
Another shares ChatGPT SEO prompts…
It’s confusing, fragmented, no wonder you feel overwhelmed.
After years of helping her own business rank #1 in Google and AI results and watching creatives and small business owners simply ignore or shy away from SEO Mel Zaelich developed a completely new way to understand SEO.
A way that’s simple.
Outcome-based.
And built for how search works right now.
A Modern seo Framework for Modern Search
SEO has evolved, which means it’s time to rethink how you learn it. Mel Zaelich created the SEO STAR™ Framework to move you beyond outdated, overly technical checklists and toward the success factors that actually drive visibility in the AI era.
She took every SEO task: on-page optimization, technical fixes, keyword strategy, authority building, content creation, and trust signals and reframed them into three clear, easy-to-understand Success Factors: SEEN, TRUSTED, and RELEVANT.
Because, at the end of the day, every single SEO task lands in one of the three pillars.
The result is a modern framework that’s focused on meaningful outcomes, not confusing tasks which makes SEO simple, human, and very doable for small business owners.
the STAR™ Framework Is a Game-Changer FOR Small Business OWNERS
The SEO STAR™ Framework removes technical jargon, making SEO clear, simple, and rooted in the outcomes that actually matter: being Seen, Trusted, and Relevant.
The SEO STAR™ Masterclass is the only course that teaches SEO the modern way, making it the best SEO for small business owners, it cuts through the tech overload and giving you a clear, simple path to showing up in Google and in AI tools like ChatGPT, Claude, and Perplexity.
Two easy ways to learn SEO and boost your visibility.
SEO STAR™ Online Masterclass
The only SEO course created for small businesses and creatives that teaches the success-factor outcomes behind SEO, explaining the what, why, and how to boost visibility, build trust, and attract consistent organic traffic in the AI era.
Before Mel Zaelich taught SEO, she used these same strategies to grow her interior design business — earning national and local recognition and media features like these.
Hi, I'm Mel.
Your SEO Friend.
I spent 20 years in advertising and award-winning graphic design, helping big brands communicate clearly and stand out. When I launched my interior design business, Happy Place Interiors, it was SEO that changed everything.
With a simple, strategic approach:
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I rank #1 in Google
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Was discovered by Better Homes & Gardens and other top media outlets
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I show up inside Google’s AI Overviews & Chat GPT
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I built a thriving interior design business without ever buying ads or burning out on social media
As I started teaching others, I saw the same struggle everywhere: SEO felt overwhelming, confusing, and too technical.
So I created something new.
The SEO STAR™ Framework is my modern outcome-based system that turns every SEO task into three clear Success Factors:
Seen.
Trusted.
And
Relevant.
It’s simple. It’s human. It makes sense.
And it reflects how Google and AI actually choose which businesses to recommend.
My mission is to help small business owners and creatives to show up online so they can reap the benefits of free organic search and have their business grow to its fullest potential.
If you’ve ever felt overwhelmed, helpless or hopeless when it comes to SEO and marketing, you’re in the right place.
I’m here to help you!
Small business owner, Branding, Marketing & SEO Educator, and Creator of the SEO STAR Framework.™
Notes from my SEO STAR & Designer Blueprint students...
WHAT OTHERS ARE SAYING
This has been so helpful. Thank you so much for creating this! – Karen, Toronto
Melanie's course was fantastic. She shares generously. It has definitely been a cheat code to accelerate my business. Highly recommend. — Tina, Atlanta
I purchased your course and loved ALL of it so much! — Shirley, Atlanta
IS YOUR HOMEPAGE
CAUSING YOU TO LOSE BUSINESS?
• Instantly improve your SEO
• How to keep visitors on your site longer
• How to turn browsers into buyers
• This reduces bounce rates
• Why your brand matters for SEO
Download the
“5 Biggest Homepage Mistakes” guide now
& start turning your website into your best source of business.
I get it .
YOU DIDN'T START A BUSINESS TO BECOME A MARKETING EXPERT ...
but here you are, wearing all the hats.
Being in control of your marketing is how you're in control of your success.
Sure, you could try to piece a SEO strategy together from disparate blogs, articles, and YouTube — but be honest with yourself, that’s not what you’d recommend. We know how those projects turn out.
You could give thousands of dollars per month to a SEO company —
and hope for the best.
Or, you could enroll in the best SEO course for small businesses — the SEO STAR™ Course. It's an easy-to-follow online SEO course that’s built for creatives, small business owners and entrepreneurs. We leave the overly technical speak at the door, and simply give you practical steps to teach you exactly how to show up online, get found by the right people, and finally be in control of your success.
Show up for yourself,
your business and your clients.